09/28/11 02:53 - ID#55206

Eat Right. Be Active. Have Fun.

Why does this message require either government spending on Disney or free advertisment for Disney. It makes me sick. Why not a generic exercise scene or some delicious looking healthy food?

Do most people even realize this is not just a Disney advertisment?

uncutsaniflush writes at 12:21:43 09/29/11 - Comment #65246: This is a public service annoucement (PSA) :::link::: . This PSA was created for the Let's Move campaign :::link::: for the Ad Council :::link::: :::link:::

My assumption is that both Lamar the owner of billboard and Disney donated their services to the Ad Council.

metalpeter writes at 09:00:39 09/28/11 - Comment #65243: -be our guest is part is a famous part of the Disney ads....For the theme park
-Dancing is a good way to be active and a candle that would normally would just stand there that moves and yes its fire moves also is a great example of getting people moving....

-Now I know nothing about the ads but I think it is aimed to get kids to move. Yeah you can watch the DVD you bought but ok now also go play.... This is how the play movement is currently. You sit down and do nothing all day as you watch football but you will see ads about the youth going out and playing and Nike has one also..... Back to the ads I don't know if they have other characters on other ads that appeal to kids but they could...

tinypliny writes at 11:23:10 09/28/11 - Comment #65240: Hmm... a few questions come to mind. Is disney funding the letsmove campaign? It could be. So I won't be sure this is completely government money.

Who are the targets of this campaign? Most ostensibly, children. There are more obese children in the US than anywhere else on the planet (well.. maybe UK comes close) and it's likely to get worse in the next few years. But do these target children care about disney anymore? It seems a bit out of sync with what the target age kids really might be into these days.

Perhaps music icons or sports icons could have been a more attention-getting choice. By putting disney on, does the ad imply that it's perhaps an old-fashioned but fun way to live? That cannot altogether altogether appeal to kids who tend to not like anything old fashioned.

So I don't know. On the positive side, the font and colour are well done. I scarcely saw the disney characers before you pointed them out. The only thing REALLY prominent on that board is the message - which is good.