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joe’s journal

Tricked by the coop

· · 🌡️ 33°F

We got completely greenwashed at the coop. We bought this sponge in a rush at the coop and somehow thought it was made of natural material. I remember talking about it in the aisle with @paul wondering what it could have been made of. It turns out it's just a regular sponge, just with "Nature" on the package.


The "Natural Value" scrubbers are made of "tough fibers and abrasives" which I take means plastic since they point out the sponges are cellulose (so are 3Ms, so I assume they're all from the same factories).

I can't believe I fell for it. I really hate all greenwashed marketing, especially for packaged stuff like this. It isn't even good at it. Usually it'd be a regular plastic brillo pad wrapped in brown paper to give it an "earthy" feel, called "Bob's Sea Sponge" , with maybe a GMO and Gluten free label on it. On the back would be a folksy story about how Bob's Natural Sponges loves his artisian sponges, and how he feels about urban farming or kale or something. I really think I could be a marketer.

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202 words · edited Mar 9, 2015

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