Who are the ad wizards...
So I'm reading this article about the imminent opening of a 1.5M sq foot megamall downtown (not quite as bad as it sounds - preservationists prevailed and even though they're tripling the size, they're restoring thousands of the original elements, including the glass dome).
But forget about all that. This paragraph jumped out at me.
Some retailers are using the expansion to introduce new concepts. For instance, Gap will open its first Forth & Towne store in San Francisco, aimed at women 35 and older; Bebe will open Bebe Sport and Neda; Abercrombie & Fitch will open Ruehl and Hollister; Gymboree will open Janie & Jack; and American Eagle will open Martin + Osa.
Forth & Towne? Ruehl and Hollister? Ok, Janie & Jack I can get (although I wouldv'e gone with "Jim 'n Marie" for Gymboree, get it?). But Martin + Osa? That's supposed to scream American Eagle? What's up with all that?
At least the rotunda is cool.
But forget about all that. This paragraph jumped out at me.
Some retailers are using the expansion to introduce new concepts. For instance, Gap will open its first Forth & Towne store in San Francisco, aimed at women 35 and older; Bebe will open Bebe Sport and Neda; Abercrombie & Fitch will open Ruehl and Hollister; Gymboree will open Janie & Jack; and American Eagle will open Martin + Osa.
Forth & Towne? Ruehl and Hollister? Ok, Janie & Jack I can get (although I wouldv'e gone with "Jim 'n Marie" for Gymboree, get it?). But Martin + Osa? That's supposed to scream American Eagle? What's up with all that?
At least the rotunda is cool.