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Dear sir or madam:
My name is [Eric]. I'm the features editor at City Newspaper in Rochester. We're currently preparing to completely overhaul our website, giving it both a redesign and massive content upgrade. I was looking at [your] website and was impressed by some of the features. I was wondering, does your paper create the site in-house, or do you contract with a web provider/designer?
If you could back to me on this at your earliest convenience I would greatly appreciate it.
Sincerely,
[Eric]

- Z