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twisted’s journal

📅 August 2006

Who are the ad wizards...

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So I'm reading this article about the imminent opening of a 1.5M sq foot megamall downtown (not quite as bad as it sounds - preservationists prevailed and even though they're tripling the size, they're restoring thousands of the original elements, including the glass dome).

But forget about all that. This paragraph jumped out at me.

Some retailers are using the expansion to introduce new concepts. For instance, Gap will open its first Forth & Towne store in San Francisco, aimed at women 35 and older; Bebe will open Bebe Sport and Neda; Abercrombie & Fitch will open Ruehl and Hollister; Gymboree will open Janie & Jack; and American Eagle will open Martin + Osa.

Forth & Towne? Ruehl and Hollister? Ok, Janie & Jack I can get (although I wouldv'e gone with "Jim 'n Marie" for Gymboree, get it?). But Martin + Osa? That's supposed to scream American Eagle? What's up with all that?

At least the rotunda is cool.

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live from the greek theatre

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Ok, so my cell pic looks as craptastic on the big screen as it did on my little cell screen. Only difference is, now I can't look up and see the original. That really is the UC Berkeley's Bell Tower, and the lights of the Bay bridge in the background.

Anyway, in looking online for a photo to do it justice, I found this interesting article:

Ok, maybe it's only interesting to me, so I'll include the gist of it here (with the better pic) and save you trouble of clicking.

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UC-Berkeley's Greek Theatre is the home to a great summer concert series, and when musical acts ranging from Radiohead to Mark Knopfler and Emmylou Harris to Death Cab for Cutie take the stage this summer at the Greek, they'll be playing at the first major music venue to commit to offsetting the carbon emissions of the whole concert season. Clif Bar, Inc. has partnered with Another Planet Entertainment to purchase carbon credits and to implement a whole range of environmentally-conscious practices at the outdoor amphitheatre:

"In partnership with NativeEnergy, Clif Bar is purchasing enough renewable energy credits or "green tags" to help build new wind turbines that will offset all of the carbon dioxide (CO2) produced during the 2006 Greek Theatre concert season, which runs June through October. The carbon emissions associated with the 8,500-seat Greek Theatre result from all of the electricity used to power and light the venue.

Clif Bar's purchase of renewable wind energy credits is equivalent to offsetting 88 tons of CO2 emissions, or the amount of carbon dioxide created by 176,000 miles of car travel. Electricity produced from clean, renewable wind energy displaces energy that otherwise would have to come from burning fossil fuels such as oil or coal, which create CO2, the leading cause of global warming.

"We're excited about joining with Clif Bar to spread environmental messages to a diverse audience, in a fun and approachable setting," said Gregg Perloff, C.E.O of Another Planet Entertainment. "The music industry can be a very positive force for the planet."

In addition to the carbon offset purchase, the Greek will also feature printed materials made from recycled paper with soy-based inks, biodegradable utensils and wine cups for concertgoers and artists, and an Organic Cafe with organic food choices. Recycling stations with educational materials will be located throughout the venue. Clif Bar will sell NativeEnergy Cool Tags at its booth so concertgoers can offset their travel to and from concerts.

p.s. - I should probably mention who I was there to see. Bloc Party, with Broken Social Scene. Tonight is The Contractions, and Monday is The Editors.