A little vignette for background: A few months ago I was walking past the boss's office and he called me in and said 'hey Dave, come here - I want you to look at this website.' So I came in and crawled over the detritus all over his office to look at his computer screen and as I watched, he slowly pecked out the address of ...our own website. He poked his finger at the screen for about five minutes, and I could tell he was trying to communicate and that perhaps he was unhappy about something, but I'll be damned if I could tell you what. Flash forward to two days ago when I was copied on an email to our art director, regarding our website:

good mechanics under the hood .....but it looks like an absolute bore....

which then went on to compare our site to another extremely popular and more brightly-colored local website. So I said that

The popularity of a website has less to do with how many colors it uses than with what it has to offer readers.

and explained that if one wants people to visit a site more often than once a week, it had better have fresh content more often than once a week.

Yesterday I was told by someone else that there were going to be professional web consultants critiquing websites at an upcoming conference and would I like to volunteer our site? So yeah, I said of course, it would be great to have an actual professional look it over. She said great, but clear it with the boss first. So I emailed him and he replied that we'd better hurry because

they may not accept us if they are looking for more primitive newspaper sites that are really bad

So in a way, I'm actually really relieved that while our site is pretty bad, there are some out there that can be considered really bad. Go me!!

- Z