OK, so a socially-conscious hip hop act [The Black Eyed Peas ] goes on tour, underwritten by a major Japanese auto manufacturer [Honda ]. Of course they need an over-the-top promotion.

Since they are a hip-hop act, it would seem to follow that they should give away a custom Civic. But since they're socially-conscious, it would seem to follow that they should give away one of Honda's alternative-fuel vehicles. And thus was begat the Black Eyed Peas Riced Out Honda Civic Hybrid Tour

(e:dragonlady7) imagines a discussion in Marketing where one manager says, 'why don't we give away a custom Civic?' and another manager says, 'make that a Civic Hybrid' and the other manager says, 'done,' and all the underlings groan and make fun of them at the water cooler for having no idea.

I guess I have more faith in the human condition than that. I imagine the ad exec coming in and saying, 'Dude. We gotta give away a riced-out Civic Hybrid. How awesome would that be?' and the manager goes, 'no that's ridiculous,' and the ad exec spells it out real slow, like 'Dude. Riced - out - Civic - Hybrid,' and the manager goes 'yeah, ok, that would be pretty sweet.'

- Z

[New journal music: The Skatalites/James Bond Theme gather:0481374001148138769 ]