The "Double Rainbow" video. If you haven't seen it, you will... it's everywhere.

I've seen several articles talking about how this simple little video of a guy going bananas over a rainbow has gone, well, bananas since Jimmy Kimmel tweeted it on the 4th of July.

Most of these articles I see focus on one of two things:

1. The speedy rise of the video's popularity (6 million views as of my typing this...)
2. The guy... Paul Vasquez (aka "Hungry Bear") and the fact that news outlets are calling him.

To me, that's the wrong side of the story. Very few writers are focusing on WHY this video is so popular. Why do people watch it over and over?

In this case, yes, the video's kind of funny, but I think this one's more than just that. What I believe attracts people to this video is the joy. This man is not faking it. The emotions he's going through, the glee, the pure joy at a simple fucking rainbow, are real and infectious. Who wouldn't want to feel that kind joy? Who wouldn't want to see someone else feel that kind of joy?

It makes you feel better just for having seen it. That's the kind of video that I really think SHOULD be viral. I see a lot of funny videos. Most are staged (Keyboard cat), some are cute (David after dentist), but this one is uplifting.

If you're laughing at the video, it's likely a GOOD laugh. The "Hungry Bear" wants you to laugh and smile and feel some joy, too.

The world sucks enough joy out of each of us every day, it's pretty cool that stoned guy (he's gotta be high) lovin' a rainbow can put some of it back.

Ok enough, if you haven't seen it yet, then here it is:



So far, I haven't seen anyone making fun of the guy. The only "parody" I've seen was this song done with his consent. (The proceeds from the mp3 go to him and Yosemite, which I think is pretty cool, as well.)



So go ahead, watch these videos and laugh, smile, and feel good.