I took the plunge -
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If the GM writes you, gives you some good information and basically says, "hey, we'd love to have you if you're on the same page as us," I don't think you can get a better invite than that. This morning, on the way to work, I went in and paid up in full. You pay in full, you get a reusable bag for free! To Tim - I hope you read this. Thanks for giving me the information to make me realize that I should have done this sooner - if I see you in the store I'll introduce myself!
As Tim said, you don't have to pay in full though - as you can see on my temporary membership card, the numbers 1-8 are present. This is simply to track how close you are to paying it all off, if you are paying $10 at a time. As long as you are current on payment you will retain the member benefits. You can put members of your household on record as well, which I did.
Generally speaking, I am on the same page as they are. After I had the benefits of ownership properly explained to me, my biggest concerns were alleviated. The new owner package comes with what I think is the best coupon book I've ever seen - numerous products with sharp discounts, or outright free. I think this is great, because to be perfectly honest I'd never consider purchasing some of these items and now I have some encouragement to give them a shot.
I learned something in the LexTalk magazine - the Co-op derives 100% of its energy supply from renewable resources. How excellent is that? Also, as a member you can join the Buffalo Cooperative Federal Credit Union, which I'd definitely encourage. Big banks suck - you're a number and customer service is woeful. At a local bank, or a credit union, you'll be much better off in my estimation. This is consistent with the Co-op philosophy of being as localcentric as possible - the Co-op credit union cycles dollars locally, which is always a good thing.
I think the Co-op has room for improvement. There are a few things that are still not clear to me: for example, there are a number of everyday basic items that you receive a 15% discount on - today I bought milk but the receipt doesn't itemize how much I saved. The receipt gives you an aggregate savings amount at the bottom. I know what I saved, but not on what items. I would like to be able to see exactly how much I saved on the milk, at least a way to differentiate my member only savings. For that matter, I don't know exactly what items are considered "every day basics." How do I find out? Also, I am unsure about how the bulk ordering works and how you go about it - I don't have any information that tells me. Maybe there is something on the site that I missed?
A Special Request, Possibly Unfulfilled
As far as products in the store, I have a pet peeve that drives me crazy. I'm probably pickier than most about what coffee I drink at home - the fact that it is free trade organic isn't good enough. I know I'm weirder than most as to how I brew my coffee at home as well - a drip cone and a grinder are my only tools. The co-op has a fantastic selection of coffee, some of it single origin, but I think the Co-op is missing an opportunity to differentiate itself.
I'm talking about microroasting. I was turned on to this during my last trip to CA, where I learned about small scale coffee roasters that insist on serving only that which has been roasted very, very recently - no later than 8 hours prior to shipment is the standard for Blue Bottle Coffee, where I buy mine. I can get fresher coffee mailed to me from CA than I can here in Buffalo.
I've seen the difference myself, and believe me, the coffee is markedly better. When I receive it in the mail, the aroma coming off the bag is unlike any fresh coffee you'll ever smell - it has a fresh roasted quality that I can't describe with words. I love their Chiapas because it is melange roasted (good luck finding that kind of roast anywhere within 500 miles, it's a lost artform), giving the coffee a quality that makes you think you're drinking a campfire. Getting the same coffee locally, even from the same single origin source (I've done this with Columbian that both the Co-op and Blue Bottle sold), shows me that simply put the local product is inferior. I think that if other coffee lovers smelled this stuff and gave it a shot, that they'd be willing to seek it out, but then again it's possible that I'm the only one in Buffalo this crazy about microroasted coffee.
This can change. I happen to know a guy at Spot who basically told me, "hey, if you want the coffee fresh just come down, we'll pull the beans right out of the roaster for you." That's great for me but is of no help to the community at large. Ideally, I wish the Co-op roasted their own beans and offered microroasted stuff to customers, or at least to members for purchase at select times. If the Co-op had no interest in an in-house setup due to financial or logistical reasons, maybe this sort of thing could be contracted out to Spot, since they already have the equipment.
Maybe it's a far flung dream that won't yield a benefit to the Co-op, but the bottom line is that I think it's sad that the freshest beans available to me have to be bought, packed, shipped and delivered from somewhere else. I've considered buying "green" beans and roasting them at home myself. Maybe it would be the start of a local, small scale budding coffee business that people would be proud of. Am I that crazy?
I'm a bit picky about my coffee as well. I grind it and use a french press. It irritates the husband, because he'll drink anything labeled coffee and claims it all tastes the same.
I will definitely have to try freshly roasted coffee. I'll look into the place where you buy it.
You certainly seem passionate enough about coffee...and that's the good foundation for any home business!
I don't know anyone as nuts about freshly roasted beans as you, but I remember getting the Bella Donavan and freaking out. It was like I never had coffee before.