
I remember drinking a 6 pack over Christmas this year when I was down in Sarasota. I guess the positive trial markets indicated that they could make a go of it. With the revitalization of Pabst Blue Ribbon I don't see why they wouldn't parlay that success into another emotionally nostalgic brand. Plus as I remember it was actually pretty good. I did buy some of the "new" formula over the spring when I went down to Virginia and although it's great to complement a picnic, it just wasn't as good as the original stuff I had in Sarasota.

It's not entirely about the beer. For older people it's about nostalgia, for people like me or younger it's about communion with older long passed on relatives or better simpler times. Then again it could just be that people won't be able to afford beer brewed by microbreweries with no bargaining power for key ingredients due to their diminished economies of scale or beer imported from a country with a stronger currency. I think that's why the foreign brewers bought out the domestic macro breweries, so we can be the "cheap foreign labor" for their brands as we do for our children's toys and clothes from southeast Asia.
I think it was Cheech and Chong who said it best "When you are out of bud, tough schlitz."