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Category: gifts

07/04/20 11:53 - ID#60810

Increase Your Business Brand Profile with Custom Mugs

Brand awareness is a rising concern of every business because of how difficult it is to achieve widespread recognition. Nowadays, everybody knows how to make advertisements on all of the digital platforms, so surely there must be a strategy gaining an advantage over your competition.


Sometimes, something as simple as a giveaway can encourage and improve brand loyalty with your current customers. Giveaways can also attract the interest of any potential customers who are on the fence about trying your brand. Small gifts like personalized coffee mugs can pave the way to establishing a wonderful brand profile.

Why Mugs?

Free Merchandise is Memorable

Offering free merchandise is a great way to attract your target audience, and it can also help you stick out better in the consumer’s mind next time they’re shopping. Hosting a giveaway special before establishing a discount or deal is a fantastic incentive that can promote interest in something that was already attractive to begin with!


Being able to develop this rapport over time can help you gather customer information like email addresses or create surveys to help your business prospects grow.

Gaining appreciation from customers

Audio or visual promotions can go unnoticed sometimes, but offering something like hot chocolate or coffee in a personalized mug can leave a lasting impression in the customer’s mind. This warm and admirable gesture can help build a profitable, yet professional relationship that can become sustainable over a long period of time.

Marketing Reach


Reports usually indicate that the majority of consumers dislike commercials, skip online advertisements, and avoid reading pamphlets. However, most of these same people are easily enticed by free products or services. Mugs are a fantastic option to use as freebies, and can easily support and improve your marketing reach. In this way, customers also feel that they do not have to commit, and the endorsement is also fulfilled.

Real recognition

Socializing at your local coffee shop is a pretty common ritual you may enjoy for both personal and professional business meetings. Having attractive ceramic custom coffee mugs on display and for use are very likely to gain attention and get a conversation started. This way your brand is on display all the time!

How to go about the mug business?

Once you decide that you want to make custom engraved mugs a part of your plan, you have to pay attention to all of the little details that customers will notice.

Which one?


You absolutely have to select the right kind of mug that will be the most fitting for a customer’s needs and interests. While most normal business organizations would go for an elegant espresso mug, you can stand out by offering a different style altogether. For example, you can encourage the use of personalized glass coffee mugs that are great for customers to use throughout the day and will consistently remind them of your brand.

Having text on your mugs is another strategy that can be extremely eye catching. Anybody who can see your brand logo as well as the message that goes along with it is great for holding their attention and creating interest.

Appropriate customization

Choosing the right design and colors are crucial for having an aesthetically pleasing custom coffee cups. Engraving color appropriate mugs with your company’s brand logo is a great way to reflect the aesthetics of what your organization has to offer.

At the same time however, you definitely need to be careful with what is engraved. Information like a phone number or address can be extremely sensitive or personal, and can also be subject to change in the future. It’s more appropriate to display more permanent, public information that will make it easy for the customers to find your brand.

It would also be hugely beneficial to include a call to action. Things like hashtags, social media profiles, or website names are the little things that make all the difference to building digital brand recognition!

Picking the right audience

Of course, you can’t just give away mugs like that to anyone. You have to choose a specific audience that you feel gives you the best chance for success in terms of promotion. You can even include these same people in your social media campaigns.

Personalized coffee mugs can be game changers, so make sure you pick a style reminiscent of your brand!

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mike said to paul
i'm glad you documented this. I was actually looking for a picture but came across this and am glad ...

mike said to paul
i'm glad you documented this. I was actually looking for a picture but came across this and am glad ...