
When we first got there I was really enjoying the music. The DJ was


Back to the event...
If you haven't been to soundlab the setup is pretty cool. They have a bar on the right and booths in a corner to left. The stage is in the middle. When we first got there, we went over to the bar to get some beers and I noticed that on the side wall there was a scion video advertisement playing. I thought it was weird but then i thought, maybe it was just a TV channel. Then it kept playing and playing. I just ignored it.
Then the place was so packed that we headed over to the booths for a bit to sit. In the booths were hundreds of scion keychains. I thought, I started to take pics.

Well someone must have noticed because with like everytime we moved from the booth and came back, the table was re-decked with more merchandise. After the keychains came Scion music CDs. Well actually the CD's were from iheartcomix.com


Then the last time we visited the booth there were even Scion winter knitted caps which people started wearing truning even the patrons heads into fucking advertisments.

We move away from the booths and decided to just watch the music and dance. But then while we were dancing, someone went and put up a giant 6 ft across scion banner across the stage. At first it seems like a joke. I mean the event was called the communist party and (e:terry) thought maybe it was a challenge to see if we would react to such extreme advertising.
So we move back to the bar to talk about it and low and behold there was a table with more scion keychain, scion metal boxes, and scion headphones, as well as, other scion merchandise and marketing material.


I was out of my mind irritated at this point. Every surface every direction except for the artist herself was 100% scion.
Its so weird the way that they slowly built it up to this nauseating advertising crescendo. And then the final straw. I say to (e:Terry) specifically, well at least scion is not in the art itself. I mean that would be the most ridiculous thing even. Within a minute the artists video screen from her dj set turned into these high tech graphic scion collages and advertisments as her set was ending. I thought I was going to throw up. There was no direction without it anymore. I know I am particularly sensitive to advertising but this was something I just never imagined and I could hear other people talking about how unpleasant it was.
In the end (e:terry) went around and just threw the merchanidse off the tables and onto the floor. Then he started chanting scion, scion, scion and some of the dudes around us jokingly joined in, making it totally insane - we had to exit.
Apparently, for some scionistas it wasn't even enough

After that we went out on the town, invited people to our halloween party and maybe made a new friend. We tried to stop at Ohm at like 1am but it was already closed. Thats sad for that place. Tabu is also closed now. We got home at around 4:30am.
heh - I didn't like the communist party music so much. It sounded very systematic and monotonous compared to latin/arabic/african - which I am playing a lot these days.
Imagine if the medical community were able to pull this performance art off, how many lives could be touched, influenced and saved due to early screening and compliance. Alas, enviable skill always lies in the "wrong" hands...
I am a big sucker for advertisements as well. I intentionally check almost every ad on gmail and try to track down interesting ones on the many websites I visit. I sometimes even check out the ads handed to me on the streets/fairs/festivals etc. But the fact is, despite this almost borderline crazy ad-loving, I hardly shop for big-ticket things, if ever I deviate from the grocery route. I am probably everyone's worse customer. I just like to follow ad-trends and admire them like people admire art. Manipulation of people's buying power and imaginations is a huge performance art. :)
BTW, those little metallic pen thingies look pretty cool. :)
that is insane! but i secretly would of loved it!
I went to school for the wrong thing I really did, what I should have gone for was marketing, it is a big business and there are lots of types of it. You have to take into consideration that people like free stuff so you give it to them for free and then they advertise your stuff for you for free. Scions are marketed for the Young and the hip. When I went to the Stemm/As Summer dies show Jagermeister was a sponser of Stemm, and they even have there own tour and they have bands on it. On there tour they have Jager girls who sell shots and if you buy band merch you get there stuff free. It is cheap advertising. It is pretty smart. I went to a Concert Years ago at the show place that Was called the Cutty Sark Tour and it had a bunch of Metal Bands and Hot girls selling Cutty Sark. When I went to the last Warren Miller movie they have all kinds of add tie ins and you can get deals from the sponsers and discounted ski trips. After the event they had this thing where they gave away free Corona/Warren Miller gear and cheap Corona. Again the babes there where amazing. This new form of advertising a prefer to when you don't know someone is doing it to you. There is a fine line between we are a sponser and here is free stuff and it being over the top. This is the new face of advertising. I have heard of the communist party and do find it Irronic that they are sponsered by someone, I wonder what real communests would think. (sorry for the shitty spelling)