I'm always happy to drive a different car, and the fact that I got a free coffee card made the deal even sweeter.
When Scion was announced a few years ago, I was thrilled. Why? Because I knew that Toyota made the best cars, but I also knew that they had become expensive and were made more and more for an "older" demographic. Scions were supposed to be cheaper and cooler.
And they started out that way, with small, affordable, efficient cars.
And then they got bigger.
And more expensive.
And less efficient.
And then they decided that the most important thing was being cool.
So there were all kinds of custom paint jobs, and fancy options, and lots of fluff added to what started out as a cool affordable car, from a company that really didn't need the gimmicks at all.
Here's a tip, Toyota. If you want to sell a lot of cars, the options aren't that important. The "accessories" (hats, t-shirts, key-chains, etc.) are even less important.
In fact, you don't even have to work that hard on design. Japanese cars of old are just what we need today. Here's a car you made in the 80s that I would buy in a second if it was still made today. It got great gas milage, was cheap, lasted at least 100k miles, and was still fun to drive. Please see the Toyota Tercel:

Some other cars that would completely sell if anybody bothered to make them anymore:
The car that I knew as metro:

Even cooler was the CR-X:

Put a new clean diesel in one of these things, and they would sell even faster!
Stop making cars bigger and more powerful. Stop making them more expensive. Stop trying to be cool. Just make a good, small, car. PLEASE.
Don't believe me? Check out this story:

Actually my brother has the Scion from a couple years back and it looks and feels a lot like Hyundai's Santro that I drove back home ( :::link::: ). The Hyundai Santro (manual Gear-Stick Shift) gave me an average of 20-22 Km/Litre (nearly 47-50 miles per US Gallon) in city-driving conditions. The Scion is not that efficient but is very close. It's not as small as my car back home but I would be comfortable driving it because it comes very close to the one I had.
I've always liked the Scion tC, but the others are just god awful ugly.
I HATE Scion's 'Little Deviants' commercials. Ugh. I also really loved Scions at first, sure they were weird boxy little cars, but they appealed to me in a spare sort of way.