(e:Paul,4243)'s post about looking for a rocking chair reminded me. I've clocked a few hours at Charlotte Douglas International Airport between flights, and was very, very happy to watch the world go by from one of the rocking chairs

scattered along the main concourse. What a brilliant marketing strategy. Nothing like being jam-packed on an airplane to make you really appreciate a good seat. If I could have bought one to sit on during the next leg I would have.
Speaking of brilliant marketing strategies, I was taken in by one recently. I desperately needed a haircut before the

Bark & Whine Ball, but with my car out of commission, making the trek to my regular guy in Alameda was out of the question. It seriously had been like 3 months, so I couldn't even coax it into some semblance of style for one night. So I went onto yelp.com looking for: cheap, close by, likely to take me at the last minute, and recommended. Not finding a definitive winner, I popped over to citysearch to see what they had to say. Finally settled on a place around the corner from my gym. $10 off your first cut, and they could take me that afternoon with just enough time to walk back home to have lunch with my friend Leslie who was in town from Connecticut, then off to the Ball. So...
The cut was ok, no horror stories. I was happy when they gave me an appointment with Joey, since most of the reviews were about her. Also overheard another new customer appointment being made for her when I got there, and she had a backlog of new customer questionnaires already on her table when I gave her mine. Now I'm getting suspicious. Who has time for all these new customers unless you suck so bad no one comes back? I figure maybe she's new, and sure enough, she just started there last September. So my suspicions are somewhat allayed until she finishes my cut. There was one thing she did that I absolutely hate. I thought about asking her to change it, but the clock is ticking and I've got to beat Leslie to my house. Besides, I like to give people some creative license, so I figured I'd live with it a few days and see if it grew on me. Long story short, I doctored it up myself about a week later.
But that's neither here nor there. Here's the crux of my story.
She rang me up with the $10 off, THEN came the innocent exchange that solved the mystery. "How did you hear about us?" I tell her SFCitysearch. She says, "oh, we get a lot of new customers through them. In fact, if you write a review about us, print it out and bring it with you the next time for another $10 off." Ah HA!!!
I wish I'd known that beforehand. That would explain why there are 96 reviews for them on

SFCitysearch and only 7 on

yelp.com, and why they're more likely to be positive. Duh! That should have been my first clue. If you want to get another cheap haircut, you don't want to piss off your stylist with a bad review. And if you don't want to go back anyway, you're not as motivated to write a review. Brilliant.
Live and learn.
Where's the buttcrack? I call shenanigans...
nice butt