I never use deoderant, I actually never have. Well, for one week when I was 15 I tried old spice and it gave me a painful rash. I never tried deodorant again. Anyhow, this is marketed as a manly product, with the label looking like car grease or some sort of mechanic product. What a weird way to corner the male market. The display rack looked exactly like something out of the automotive section.
It is using the ultra-masculine achetype of the workman (mechanic), but the product itself strips you of manly smells. I mean when you think mechanic do you think smells fresh or smells like a workout?
