
I love the viral marketing part of this, but even more than that, I love that the producers and marketers are taking such a lead from the Internets in how they promote this film. Make no mistake - this movie will not be winning any Academy Awards. But does it matter?
This is completely a marketing setup scheme designed to collect phone numbers and e-mail addresses. While its cool and all, I wouldn't be giving away my own number and addy, let alone my unknowing buddy.
omg that's awesome.
Oh no! I sent a couple of phone messages.
What a riot!