But in the end, I am sorry to say, the waffle craving totally won out. I trotted straight from work to Pricerite to get frozen waffles. I was then faced with CHOICES!
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I thought Eggo was the only one who made waffles. But no. There were Aunt Jemima waffles battling for my attention as well. Regardless of the majority vote in this thread:
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Eggo Blueberry Waffles Nutrition data:
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Aunt Jemima Blueberry Waffles Nutrition data:
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The ingredient list was also rather similar
Aunt Jemima waffles ingredients:
INGREDIENTS: ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, PARTIALLY HYDROGENATED SOYBEAN OIL, ARTIFICIALLY FLAVORED BLUEBERRY BITS (SUGAR, DEXTROSE, SOYBEAN OIL WITH TBHQ, SOY PROTEIN, SALT, CITRIC ACID, CELLULOSE GUM, ARTIFICIAL FLAVOR, MALIC ACID, RED 40 LAKE, BLUE 2 LAKE), SUGAR, WHEY. CONTAINS 2% OR LESS OF: LEAVENING (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE [SOY LECITHIN]), WHOLE EGGS, CALCIUM CARBONATE, CALCIUM CHLORIDE, SALT, CORN SYRUP SOLIDS, CORN STARCH, COLORED WITH (YELLOW 5, YELLOW 6), FORITIFIED WITH (REDUCED IRON, NIACINAMIDE, PYRIDOXINE HYDROCHLORIDE [VITAMIN B6], RIBOFLAVIN [VITAMIN B2] , THIAMINE MONONITRATE [VITAMIN B1], CYANOCOBALAMIN [VITAMIN B12]), NATURAL AND ARTIFICIAL FLAVOR (DEXTROSE, CORN STARCH, NATURAL AND ARTIFICIAL FLAVORS), SOY LECITHIN. CONTAINS: SOY, EGGS, MILK, WHEAT
But somehow, I chose Aunt Jemima because the phrase "Aunt Jemima" invoked a friendly image of some homely aunt making a fresh batch of waffles in the morning. Aunt Jemima won the battle on psychological grounds.
We have an "Amma" brand of snacks in India and Mother's pickles. Both are built on the grounds that mums make awesome food. They are branded to make the customer psychologically choose that brand over other generic named ones. I thought this might be similar... but apparently the race connotations are still there, going by what you wrote.
You really think about slaves and what nots when you see the Aunt Jemima brand!? Wow. That comes as a revelation to me. I thought the brand was just about "homeliness" as a construct - like the waffles were made by family and not by some nameless company. But apparently that's not the connotation for Americans. It blows my mind.
Great Link (e:heidi)
The thing with product and spokes people is they all have a certain feel.. That brand to me has been that you have this servant and sometimes a slave who raises you kids and takes care of those kids and even though they are loved (maybe abused that was ok back then when women or kids or wife stepped out of line) as a family member they are still not thought of as an equal (think about how you love a dog or cat or some family animal some people refer to them as kids and if you out live it there is lots of pain but even if it shares your bed and goes everywhere with you it isn't your equal).. In the past there where Families where the help sees the kids more then the parents do... Now in some families still today you have some one who you call aunt or uncle who really isn't...... That is how I think of that brand same thing with Ms. Butterworths.... When I was in high School I heard this same type of Character was why Tom and Jerry was taken off the air.... Granted in the few I say you never saw all of her just like the broom up....
I swear no one can enjoy a simple box of waffles just because they are tasty without all the race drama being dragged all over some icon on the food box. I feel a rant coming on... but I need to put that on hold till I am done with my workload for today and probably the whole weekend.
Anyway, the short form of the rant is that I contest dear Prof. M.M. Manring's assertion that "Her continued appeal in the late twentieth century is a more complex and disturbing phenomenon we may never fully understand." It maybe disturbing but it's not so complex to understand the charm and attraction that processed food holds for the population and definitely not for the reasons that Prof. Manning seems to think. To dig out racism where it doesn't exist is really atrocious trouble-making.
A little history on "Aunt Jemima" :::link:::
:::link:::
I asked because one of my brother's colleague had a fuse meltdown because of his wafflemaker. I have had a few fuse-meltdowns because of my tea kettle. It's 1500 W - more than some small microwaves. It boils water in around a minute or even less but that kind of efficiency comes at a cost.
It's so strange. The Aunt Jemima waffle website has this nutrition information right after their front page proclaims that everything is made with love and not preservatives. Maybe love = TBHQ these days... :::link:::
toaster-level? No, I don't know. I think it's living in my storage unit in PA right now.
Very cute! :) Just out of curiousity, do you know what the wattage is?
It's kinda like this, but a much older model. :::link:::
Heart-shaped waffles? How cool is that?!! Is it cast iron?
Oh man, I totally posted the wrong (and older) ingredients yesterday. They revised the Aunt Jemima waffles to go "almost natural" and now the ingredient list is not so scary. That is partly why I got it (in addition to the crazy cravings). New post with actual photos of the box coming up. :)
I also like the Eggo minis and the little toast-shaped ones. I like to dip them in maple syrup instead of pouring the syrup on them. yum!
Yeah, about 6:
2 cups all-purpose flour
4 teaspoons baking powder
1/4 teaspoon salt
1 1/2 cups milk
6 tablespoons vegetable oil
2 eggs, separated
:::link:::
I have the cutest heart-shaped waffle maker that I bought at my neighbor's yardsale. It makes me smile :-) The recipe we've used is for buttermilk waffles. I must have the recipe somewhere. So yummy, esp with real maple syrup (best if you know which trees it's from).
That ingredient list is so gross. I would never eat that. Shouldn't waffles have like 4 ingredients. Whats up with frozen things being so gross they also need preservatives like TBHQ.