Here's one.
UB's newspaper had an article last week


There are an average of 20 working days each month. If I were to take the metro rail, which is quite convenient to our house, a monthly pass would equal about $1.37 per trip based on a monthly pass of $55

My solution would be to offer any business, organization, school or group in the region the chance to sign their employees up for a discounted rate. If they want more riders, that's the way to do it. I think $30-$35 would be my personal price point to commute daily, and I'd be encouraged to use it to go shopping and to zip around town. Heck, (e:strip) could present itself as a community organization, and all (e:peeps) could qualify.
I think that NFTA should do more. I know they have a few different shuttles for students. There is a plan that they have that employers take the money out of your check pretax for the flash-a-pass. But most companies will only do it if a bunch of employes are willing or want to do that. Not sure if the company gets a tax break for doing it they might. One thing I would like to see them do is Publicise and have schedulles for there Darian Lake bus and have it set up so that they run 20 minutes or so after concerts end. They should do that for all concerts.
The area's biggest employer seems to be government institutions. =(
Yahoo :::link::: gives free passes to the entire South Bay transit system, aka VTA.
On top of this: we can buy passes/tickets for the other mass transits at 25% discount, _and_ the money is taken pre-tax (so effectively it's half off). AFAIK, groups of people (even residents of the same apartment complex) can form pools to get discounts on passes from VTA and other mass transits.
Buffalo needs more pro-active leadership from the big local employers as well as the NFTA. 50 years ago Buffalo had a better mass transit system than today, unfortunately.