
Early Thursday, the company announced the first phase of its service, called A9.com Yellow Pages, with 20 million images from 10 cities, including Chicago, New York, San Francisco and Seattle.
People can call up a business listing to find contact information (with an Internet-to-phone dialing service), reviews, a local map and a photo of the business' facade. With a feature called "block view," people can also click to see adjacent businesses or surrounding neighborhoods.
To accomplish this feat, the company has sent a handful of vans onto the streets of America, touring around with digital video cameras strapped to their rooftops. The cameras are synchronized to a Global Positioning System (GPS) receiver so that A9 can map local addresses to their images once recorded onto a computer hard drive. Because GPS can be inexact, the company has proprietary software to further map some images with addresses.
So far it has taken photos of roughly 1 million businesses in 10 metropolitan areas: Atlanta, Boston, Chicago, Dallas-Fort Worth, Denver, Los Angeles, New York, San Francisco, Seattle, and Portland, Ore.