Paul was talking about how Sprite faked up rap concerts and paid cool kids to go and look cool and the broadcast it all on MTV as though everyone else was paying to be there, when really Sprite was footing the bill. So now Sprite is the face of of rap or something ridiculous.
Read through some of those examples on the linked wikipedia page - how cynical do you have to be to try something like this?
permalink: http://estrip.org/articles/jim/39932.html
Words: 137 -- Buffalo, NY




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